Simarjeet Kaur, Head of Responsible Business for Virgin Trains said…
“Working with Thrive CSR has enabled the Responsible Business Team to manage charity ticket requests more efficiently. We have a clear guideline, which we feel helps communicate our ambitions to tackle stigma and raise awareness of mental health. For the first time ever we can measure impact of our donation by requesting updates from customer events, this then enables us to demonstrate our impact back to the business as well as having a nosy at the great achievement these events bring to their communities!”
Virgin Trains provides complementary ticket donations to charities and community groups whose mission is aligned to the company’s core values, as well as providing free travel for medical appointments. But as you can imagine, given the company’s generosity and public profile, it gets inundated with requests for tickets. The result –
- An admin burden for the Responsible Business Team who were receiving applications via email and managing these with numerous spreadsheets
- Little time to follow up with recipients to get feedback to help Virgin Trains measure, demonstrate and improve its community investment
- Cumbersome manual reporting for management, finance and external communications
Virgin Trains was seeking a way to improve its community investment programme which would reduce admin and allow it to showcase its great community impact.
Thrive CSR worked with the Responsible Business Team to customize the system which included:
- A standardized web-based application form which clearly set out the company’s application criteria and which could be used for all charity and community applications.
- A customized dashboard through which all applications are easily viewed and managed in a few clicks.
- An automatic feedback system which follows up with recipients to collect statistics, stories and images from recipients.
- Reporting on all donation activity with a few clicks
The Outcome – Streamlined, Transparent and Effortless
Having adopted the Thrive CSR system, Virgin Train’s Responsible Business Team have:
- Slashed admin time by over 50%
- Significantly reduced the number of charity applications that do not meet their core criteria
- Effortlessly gathered feedback from recipients to measure and showcase their great community impact.